The live brief with the fashion company Matalan involves crafting a vibrant and stylish women's wear holiday shop collection, 'Miami Memories', inspired by the colorful essence of Miami. This collection is set to include an array of bikinis, swimwear, and cover-ups that reflect the lively beach culture and the sun-drenched, tropical ambiance of Miami. Bright hues, bold prints, and lightweight fabrics will evoke the energetic spirit and vivid memories of Miami’s iconic beaches and eclectic nightlife. Additionally, the collection will feature a charming "Mini Me" range, allowing mothers and their children to coordinate their holiday outfits with matching swimwear and playful accessories. The goal is to offer versatile, fashion-forward pieces that transition seamlessly from beach to poolside parties, ensuring both women and children can embrace the carefree yet glamorous Miami vibe on their holiday adventures.